Dedicated, not necessarily full
An FTL booking is about exclusivity, not fullness. You can book a full truck for a half-empty deck if you need direct transit — you simply pay for the vehicle either way.
Why customers choose it
Direct transit, minimal handling, predictable timing and a single point of responsibility for the cargo. For fragile, high-value or deadline-driven freight those advantages usually outweigh the cost.
What it costs you when under-loaded
If you regularly send part loads as FTL, you are paying for empty deck. Consolidating into scheduled loads on a fixed lane is generally the cheaper answer.
How to book one properly
Give the operator the full picture: cargo, mass, dimensions, both addresses, the collection date and any fixed delivery window. That is all that is needed to confirm a vehicle.